Select by Andaaz, a new casegoods and seating manufacturing brand created specifically for select-service hospitality, will officially launch October 6 during The Lodging Conference in Phoenix.
The new brand was created in response to a gap the executive team saw in the hospitality market: hotel brands need manufacturing partners capable of developing and consistently executing furniture programs to established standards, while owners and franchisees are simultaneously navigating project budgets, schedules, procurement requirements, and the need to reproduce successful programs across multiple properties. Select by Andaaz was created to bring those priorities together.
Built for the Brand. Made for the Guests.
Select by Andaaz is backed by the hospitality expertise of Andaaz Manufacturing, which produces custom casegoods and seating for four- and five-star hotels, resorts, casinos, and other hospitality environments. Through that experience, the team recognized an opportunity to bring established manufacturing knowledge and attention to detail to the select-service market through a model designed around its specific requirements.
Select by Andaaz is structured to respond to the way select-service projects move from prototype to property to portfolio. The company will work with hotel brands, ownership groups, franchisees, procurement teams, and designers across three primary manufacturing paths: prototype development, specification-driven manufacturing, and custom select-service manufacturing.
“The idea for Select started with a need we kept seeing in the market,” said Kristina Scott, Director of Operations at Select by Andaaz. “Through Andaaz Manufacturing, we understand the level of production knowledge and attention to detail required to take a piece from a drawing to something that performs in a hospitality environment. At the same time, we saw owners, brands, and procurement teams working under a different set of pressures in select service, where specifications need to be repeatable, budgets and timelines matter, and a successful program may need to work across more than one property. Select was created to bring those two sides together: hospitality manufacturing expertise with a model built specifically for the way select-service projects are developed and delivered.”
The launch comes at a time when select-service hospitality remains an important focus for hotel brands, owners, and developers. As portfolios grow, brands evolve, and properties move through new development, renovation, and conversion cycles, the need for manufacturing partners that can balance brand requirements with project realities becomes increasingly important. Select by Andaaz was created to operate at that intersection, supporting the consistency brands require while understanding the budgets, schedules, sourcing considerations, and repeatability that matter to ownership and project teams.
Select by Andaaz is strategically launching during The Lodging Conference, where hotel brands, ownership groups, franchisees, procurement teams, designers, and other hospitality professionals will have the opportunity to meet the team behind the new brand and learn more about its manufacturing capabilities.
Following the launch, Select by Andaaz will work with hospitality partners on new prototype development, specification-driven programs, and custom select-service projects.